Just in case you missed it – we had an article hit MarketingProfs this week on SEO best practices. Hooray! If you are in the c-suite and frustrated with your team’s SEO, the buck may stop with you. Read on to fix the the gap.
“Although some aspects of SEO haven’t changed much in the last decade—relevant content, page titles and descriptions, keyword research, the importance of page loading speed—the influence of social media and inbound marketing are causing seismic shifts in search optimization. Especially at the enterprise SEO level.
Having the right in-house team or external partner is now a fraction of the ROI equation—i.e., ranking that actually has an impact on revenue.
Maybe that’s why so many businesses still invest the bulk of their marketing budget in paid media instead of organic search—an expensive mistake, considering 75% of click-throughs come from organic results.”