I’m down with some sort of hideous stomach thing today, but I wanted to send out a quick post with links of value.
As part of my normal content curation this week, I sifted through hundreds of articles but only read a small handful. I found these three interesting and hope you find some value from them.
1. SEO Trends for 2015 from Rand Fishkin, MOZ
I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. Plus, some really GREAT photos of Rand sporting his glorious new ‘stache.
If you manage content development, SEO is an essential part of helping that content reach further and be more easily found.
2. How to Get Twitter Followers That Actually Matter by Melonie Dodaro, Top Dog Social Media
I often hear comments about how Twitter doesn’t work for people or they just don’t see the value in it, and the two things that really make it work well are (1) working from a defined strategy and (2) not following everyone back – building a specific, targeted audience that fits your strategy and goals. This article gives you some great advice to help make that happen. Read it here.
3. The Complete Guide to Building Your Blog Audience: Content Syndication by QuickSprout
I ran some interesting content syndication tests in early 2014 to see how it benefited my blog. While it boosted my reach and social sharing, it did not boost subscribers. I’m not sure why, but I’ll be running a similar test again in early 2015 to make sure it wasn’t an issue related to my website. Lately my email subscribes jumped an incredible 30,000 percent after making some copy and form changes, so I’m wondering if there was a code glitch in the earlier version that nobody told me about. We’ll see…
Irregardless, content syndication is a GREAT way to help build visibility for a new blog. It can help it reach subscribers of similar publications, taking advantage of their reach to grow that of the new blog. If you’ve tried it out, let me know what happened. I like hearing about what has/hasn’t worked for others.
This post shares general syndication sites, rather than industry specific ones. I was only familiar with Outbrain, and would also throw Business2Community.com into the mix of sites to try. Read it here.
Now back to my couch…. My poor abused stomach! (The worst part is no coffee. Torture!!)