Like dominoes falling once you tap that very first one, most people follow the actions of the majority – an unstoppable tide of chain reaction.
Especially when it involves influencers. They assume if an influencer – or what looks like the majority – are doing something, then it must be the right thing to do. Good or bad.
Called social proof, people are apt to make quick decisions based on what other people are doing… following the assumption that popularity equals valuable information.