A Modern, Sophisticated Approach
to Improving Conversion
Like dominoes falling once you tap that very first one, most people follow the actions of the majority – an unstoppable tide of chain reaction.
Especially when it involves influencers. They assume if an influencer – or what looks like the majority – are doing something, then it must be the right thing to do. Good or bad.
Called social proof, people are apt to make quick decisions based on what other people are doing… following the assumption that popularity equals valuable information.
Pinterest can be an amazing SEO tool to help you rank quickly for important keywords and phrases – and it is far less complicated than you think. Here’s how to do it!
Thanks to an April 1st post on Jay Baer’s Convince & Convert blog, I landed upon Google’s latest free eBook – “Zero Moment of Truth” on the “new” mental model of marketing.
A fantastic read, the free book focuses on how marketing has made a fundamental shift since social media entered the scene. Until social media hit mainstream, consumers were hit by stimulus (advertising, direct mail, etc.), followed by their first buying decision when they see the product on the shelf (the first moment of truth), then hit with a second moment of truth during the experience of using the product.
Now? Consumer buying cycles have changed – people leverage online reviews and research before making a buying decision, they rely on smartphones while they shop, and multiple pieces of information (10.4 sources) converge into a single moment of decision.
As Facebook has become the most popular social media site, Google has scrambled to find ways to include posts and pages in their rankings. Real-time search still has a long way to go, but there are a few easy ways to help optimize your social media presence.
