KEYWORD ANALYSIS BY CARRIE MORGAN

A Modern, Sophisticated Approach
to Improving Conversion

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How to Transform Your WordPress Blog Into a SEO Machine

WordPress SEO. When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine …

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Social Media Optimization Tips – SEO for Facebook

Want to optimize your Facebook page? Here’s how, in a nice little primer from gShift Labs called the “Facebook SEO Guide.”

There are a few points that I strongly disagree with though, so here goes…

1. “There’s no reason why you can’t have more than one business Facebook Page. If you have other branded or unbranded keyword phrases that you want to claim, then you should, as long as you can efficiently and consistently manage the content for those pages.”

I am totally against creating social media pages that simply cater to specific keywords. While optimizing your social media is great, your content and reason for participating should focus on meaningful conversation, not rankings.

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