It’s not every day I get to work with a not-for-profit credit union that does incredible things for the community, but for this keyword analysis project, I was honored to work with one in my very own city: Phoenix. I was tasked with helping the lead generation team for Arizona’s largest credit union develop an SEO-based content editorial calendar.
Our goal? To boost conversion and membership, while providing content that was closely relevant to their target audience.
And the project worked better than expected, with the keyword analysis driving outcomes that were more than 10x what they’d projected.
