A Modern, Sophisticated Approach
to Improving Conversion

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Keyword Analysis Drives 110%+ Organic Traffic Growth for Arizona’s Largest Credit Union

It’s not every day I get to work with a not-for-profit credit union that does incredible things for the community, but for this keyword analysis project, I was honored to work with one in my very own city: Phoenix. I was tasked with helping the lead generation team for Arizona’s largest credit union develop an SEO-based content editorial calendar.

Our goal? To boost conversion and membership, while providing content that was closely relevant to their target audience.

And the project worked better than expected, with the keyword analysis driving outcomes that were more than 10x what they’d projected.

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How to Amplify PR with 5 Minutes of Keyword Research

Transform Your Blog into a SEO MachineIf you are a public relations professional, don’t underestimate the power of learning SEO. Not only can you optimize every press release you put out the door and amplify the SEO impact of you (or your client’s) social media efforts, but you’ll be surprised at the value of keyword research.

Consider this: you secured a byline opportunity for your client in one of their leading industry publications. HOW MUCH MORE POWERFUL would that placement be if you were able to write it about a trending topic that was highly searched for online last month, then optimize that byline to show up in search results?

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