There’s a lot to love about having your posts syndicated. More visibility. More reach. More traffic. More influence. More social sharing.
Same goes for writing guest blog posts – if content marketing is your strategy, mastering website selection for where to place that content is essential. Otherwise, you’ll be creating content, but not results.
If you are a public relations professional, post syndication and guest posting are absolutely critical tools in building digital influence for your clients.
Without plug-ins, a blog is a simple vanilla cupcake.
No frosting. No sprinkles. No glorious fudge center that makes your taste buds explode in joy. Your nice looking theme makes a pretty paper wrapper, but that’s it. It’s like content cake sitting alone, in desperate need of TLC to make it delicious and irresistible. Readers won’t love it and clients won’t love it.
But with plug-ins!? You can do glorious things, all at the click of an “activate” button.
What are plug-ins? Small pieces of code that adds new functionality to your blog. Want to add SEO? Use a plug-in. Allow people to sign up for a newsletter? Plug-in. Send anyone that leaves a comment for the first time a quick thank you email? You got it, a plug-in.
Free WordPress.com blogs do not allow use of plug-ins, you must have a self-hosted WordPress.org blog. Use of plug-ins are best suited to intermediate to advanced WordPress users, not beginners, due to the customization most of them require.
If your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with basic SEO tactics can boost visibility and do powerful things for growing your influence.
Try a few (or all) of these ten fast tactics to supercharge your writing, then circle back and let me know how it helped. I can’t wait to hear the details!
1. Wrap your post or content around ONE targeted keyword. When you include one keyword or phrase in your post title, then repeat it in the first sentence – you automatically include SEO tactics… even if you and/or the source blogger don’t know the first thing about SEO. (Learn more about SEO for blogs here.)
Do you have an under-performing blog sending out distress codes far and wide?
It’s easy to be excited about launching a company blog when energy is high and creative juices are flowing…. but when months pass – maybe a year – and it isn’t generating the results you expected, the enthusiasm dwindles and posts become harder and harder to write.
The commitment is lost. Your blog becomes a wasteland of sporadic, uninspired posts.