It’s more difficult to convert leads from a large, generic audience, than it is to convert within a small audience of pre-qualified buyers. Using my buyer intent-focused process, I use keywords designed to narrow down the audience to those most likely to buy before bringing them to a website, instead of relying on page content to weed out non-relevant traffic.

Volume isn’t the same as quality, and this approach moves conversion to the fast lane.

After all, if the keywords are wrong, you have to work much harder and spend a lot more money to wade through the weeds. It bogs down conversion and sales.

(Learn more about this process on the home page.)

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