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Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Repurposing PowerPoint Presentations10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare.

Not too shabby for a niche vertical and a couple of hours time, right? It really didn’t take me any time at all, because I uploaded presentations that I created for speaking gigs, webinars or other events. A few of them needed minor tweaks or changes to give context, but it was fairly minimal.

HALF of that reach was from a single presentation. If I did a better job of creating content, it could be even better!

One person business – not enough ours in the day – you know how that goes. I think I do pretty good with the resources I have, for an indie. A business with more support could do far, FAR better.

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? AMAZING things would happen, thanks to SlideShare’s large, built-in audience! It’s just waiting for you to tap into it.

Here are a few examples of insanely successful decks. The first has 55,000 views and growing – a few of these have far less reach, but are still are highly successful because of their tight targeting within a specific industry or audience.

Take a look…

(54,963 views, as of 11/19/14)

(2,576 views in two days, as of 11/19/14)
(18,344 views in two weeks, as of 11/19/14)

Pretty impressive, right?

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them.

Since SlideShare is owned by LinkedIn, you can improve the reach of your uploads even further by connecting your SlideShare account to LinkedIn. It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team.

It’s a very intuitive, user-friendly website, so I’m not including detail on how to upload something – but let me know if you have trouble. It also now has Haiku Deck design software on the SlideShare website, instead of separately only for iPad users, so it has a fantastic resource to CREATE a slide deck, if you don’t have any. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents.

Don’t forget to share your uploads in the comments, if you have any – I’d love to see them! (You can use the share button to grab a hyperlink.)


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