This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is about whether we are mistakenly using press release distribution lists for pitching… Here we go!
Hey, it’s Carrie Morgan at Rock the Status Quo and we’re tackling one question today from this month’s Twitter chat. The hashtag for that is #PRProChat. It’s first Thursdays of every month at 3 o’clock Eastern Standard Time and I really hope you join us, because we have some absolutely incredible guests and of course, yours truly is on it, too. So we’d love to see you there and chat with you.
So, this week’s question is ‘Are we confusing press release distribution lists with pitching lists?’
And I think we are, absolutely. I think PR pros, especially if they have less experience, they’re an intern, they’re a newbie, whatever, tend to build one media list and use it for everything, and frankly that does not work anymore. I don’t know if it ever did, it’s something that before public relations was quite as sophisticated as it is today it was something easy to do, but really today, our journalists deserve us doing them the right way, following the best practices, and that isn’t building one massive list and shotgunning every press release, every pitch out to that massive list.
That’s terrible, that’s bad for your reputation.