Category: Videos

Videos

How to Repurpose a Press Release

What is the difference between repurposed content and copied content?
How can PR pros make use of it to expand coverage?
What are a few ways to repurpose a press release?

These were just a few of the topics we touched on during a recent #PRprochat Twitter chat –  let me go into a little more detail.

Videos

Are Poor Media Lists Due to Inexperience or a Lack of Time?

This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is from the June chat, discussing if the blame for poor media lists lies with inexperience or lack of time, and what to do about it.

Videos

Are We Confusing Press Release Distribution Lists with Media Pitch Lists?

This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is about whether we are mistakenly using press release distribution lists for pitching… Here we go!

TRANSCRIPT:
Hey, it’s Carrie Morgan at Rock the Status Quo and we’re tackling one question today from this month’s Twitter chat. The hashtag for that is #PRProChat. It’s first Thursdays of every month at 3 o’clock Eastern Standard Time and I really hope you join us, because we have some absolutely incredible guests and of course, yours truly is on it, too. So we’d love to see you there and chat with you.

So, this week’s question is ‘Are we confusing press release distribution lists with pitching lists?’

And I think we are, absolutely. I think PR pros, especially if they have less experience, they’re an intern, they’re a newbie, whatever, tend to build one media list and use it for everything, and frankly that does not work anymore. I don’t know if it ever did, it’s something that before public relations was quite as sophisticated as it is today it was something easy to do, but really today, our journalists deserve us doing them the right way, following the best practices, and that isn’t building one massive list and shotgunning every press release, every pitch out to that massive list.

That’s terrible, that’s bad for your reputation.

Videos

Are Building Media Lists a Skill Set or an Art Form?

Welcome to my new video series, where we explore one question from this month’s #PRprochat Twitter chat, and dive into more detail! This week’s question:  Are building media lists a skill set or an art form? The short answer: both!

(Why, yes, that is Phoebe sleeping in her dish pan behind me. LOL)

Videos

Who is Responsible for Quality When Building a Media List?

When it comes to pitching media or sending out a press release, WHO is just as important as HOW. So who’s responsible for quality of the list? For learning and following best practices when building a media list? Is it the person building a media list or their agency/supervisor?

Here’s my take on those questions.

(#PRprochat is a Twitter chat for PR and marketing professionals on first Thursdays at 3pm EST.)

Above The Noise Videos

Video: My Upcoming Book

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

VIDEO TRANSCRIPT:
Good afternoon, everybody! My name is Carrie Morgan and I’ve authored a new book that’s coming out this summer called ‘Above the Noise.’ It’s about how to build trust, value and reputation online to rise above the noise. 

I wanted to share with you a little bit what the book is about, because I think it’s so important for companies to slow down and really take time to evaluate, and take a deep look at their brands today, because that kind of clarification is truly what helps you rise above the noise. There’s so much conversation, content and social media activity online that it’s just more and more difficult every day to be heard.

There’s a couple of steps that companies need to slow down and spend some time with before they get too deeply involved in their marketing efforts to make sure that they’re targeting the right areas and the right audience, and getting the most out of their marketing efforts.

Videos

Google Alerts New Look & the Google/Twitter Impact on Social Signals

Some exciting things happened this week! Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed.

Listen to today’s video to learn the deets, PR pros!

Content Marketing Videos

Video: What You Need To Know About Using Purchased Vector Art

(Last updated Jan. 9, 2019)

Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share?

Social Media Videos

Video: Using LinkedIn Company & Showcase Pages for PR

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!