One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.
One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett, who consistently joins the chat and contributes in wonderful ways with her knowledge. (Check out her contributions to our most recent chat, with fabulous guest Ann Handley!) She’s there to learn and share, and she makes the chat a richer experience for all of us.
This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is from the June chat, discussing if the blame for poor media lists lies with inexperience or lack of time, and what to do about it.
This video is part of the #PRprochat video series, where we explore one question from the most recent #PRprochat Twitter chat, and dive into more detail. This week’s video is about whether we are mistakenly using press release distribution lists for pitching… Here we go!
Hey, it’s Carrie Morgan at Rock the Status Quo and we’re tackling one question today from this month’s Twitter chat. The hashtag for that is #PRProChat. It’s first Thursdays of every month at 3 o’clock Eastern Standard Time and I really hope you join us, because we have some absolutely incredible guests and of course, yours truly is on it, too. So we’d love to see you there and chat with you.
So, this week’s question is ‘Are we confusing press release distribution lists with pitching lists?’
And I think we are, absolutely. I think PR pros, especially if they have less experience, they’re an intern, they’re a newbie, whatever, tend to build one media list and use it for everything, and frankly that does not work anymore. I don’t know if it ever did, it’s something that before public relations was quite as sophisticated as it is today it was something easy to do, but really today, our journalists deserve us doing them the right way, following the best practices, and that isn’t building one massive list and shotgunning every press release, every pitch out to that massive list.
Welcome to my new video series, where we explore one question from this month’s #PRprochat Twitter chat, and dive into more detail! This week’s question: Are building media lists a skill set or an art form? The short answer: both!
(Why, yes, that is Phoebe sleeping in her dish pan behind me. LOL)
When it comes to pitching media or sending out a press release, WHO is just as important as HOW. So who’s responsible for quality of the list? For learning and following best practices when building a media list? Is it the person building a media list or their agency/supervisor?
Here’s my take on those questions.
(#PRprochat is a Twitter chat for PR and marketing professionals on first Thursdays at 3pm EST.)
Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge! Whoot!
Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. Dorothy speaks frequently on brand-building, marketing to women, and workplace topics. She serves on the board of New York Women in Communications, Inc. and Cancer Care and was named one of the industry’s 100 Most Powerful Women by PR Week.
Pretty impressive, right? Read on to see what she submitted!