THE RELEVANCY SPECIALIST

A Modern, Sophisticated Approach
to Improving Conversion

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The Link Between Content Curation and Trust

The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change.

We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility. What was overwhelming and, for some even upsetting, is becoming normal and expected.

I love it!!

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Getting Your #Youtility Ducks in a Row…

Getting Your Youtility Ducks in a RowTransforming push tactics to value-based is necessary, but hard. REALLY hard.

It takes time, patience and the ability to upsell management on the idea of marketing by giving away your expertise…. here’s the kicker…. without expectations of anything immediately measurable.

Giving without promotion, without fast results, without pretty pie charts and sexy numbers showing ROI to the c-suite when you need another bump up to your budget to pay for it.

JayBaerLast week’s #PRprochat had the fantastic Jay Baer as our guest.  He had a few tidbits to share with public relations professionals on how to line up our ducks in a row, when it comes to content marketing and providing value, instead of pushing our own agendas.

Read moreGetting Your #Youtility Ducks in a Row…