KEYWORD ANALYSIS BY CARRIE MORGAN

A Modern, Sophisticated Approach
to Improving Conversion

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The Link Between Content Curation and Trust

The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change.

We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility. What was overwhelming and, for some even upsetting, is becoming normal and expected.

I love it!!

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Troll Control: Fabulous Tips From Five Experts

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation…

When you aren’t sure what to do, decision trees can make the decision simple. This one from Kuno Creative is pretty ingenious. 

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