THE RELEVANCY SPECIALIST

Custom Keyword Research that Improves Conversion

header image for Digital Public Relations Author Carrie Morgan
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Driving Social Media Success

It may seem obvious, but when it comes to business pages on Facebook, forethought goes a long way. This is equally important for small AND large businesses.

Don’t just launch your page and randomly post.

A company that:

(1) defines the audience they want to target,

(2) understands their needs/wants and pain points, then

(3) fits their posts and content towards these things

IS GUARANTEED

to end up with a more engaged audience, and a MUCH more interesting page.

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Social Media Optimization Tips – SEO for Facebook

Want to optimize your Facebook page? Here’s how, in a nice little primer from gShift Labs called the “Facebook SEO Guide.”

There are a few points that I strongly disagree with though, so here goes…

1. “There’s no reason why you can’t have more than one business Facebook Page. If you have other branded or unbranded keyword phrases that you want to claim, then you should, as long as you can efficiently and consistently manage the content for those pages.”

I am totally against creating social media pages that simply cater to specific keywords. While optimizing your social media is great, your content and reason for participating should focus on meaningful conversation, not rankings.

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