As a digital PR pro, I’m a huge fan of Pinterest – and many companies underestimate how powerful it is. Even digital agencies and digital PR pros! It has an ability to showcase your brand and message that can be extraordinarily powerful.
With over 70 million users, 2.5 billion page views monthly, an average time spent of 14 minutes and 9 million users who connect their Pinterest account to Facebook – it is FAR more robust than most marketers realize.
Interestingly enough, only 20% of the content pinned is original, meaning 80% of all activity is re-pins.
It also has incredible abilities to drive faster SEO results than any other social media platform, except Google+ (Naturally! Google loves their own products.). I have a pinboard currently ranking #1 on Google for localized SEO after trying unsuccessfully to do it for over a year organically on my website.
Here’s how to rank well on Pinterest – it’s surprisingly easy.
Given the site is only 3 years old, many companies are still struggling with how to use Pinterest and unsure if it is a good fit for their marketing strategies.
If you are undecided, here are a few “rules of thumb” to use.