A Modern, Sophisticated Approach
to Improving Conversion
Why invest in content if nobody sees it?
I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull.
That dreaded lull. That gap between editorial placements where your client starts questioning value of the PR retainer, even asking, “What have you done for me this month?” Or, in the case of more difficult clients, “… in the last five minutes?”
Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sure, reading keeps your eyes and brain busy…. but what about your ears?
Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand. It doesn’t have to mean adding scent to a direct mail piece that people inhale when opening the envelope or handling out tchotchkes they can hold in their hands – it can also include audio.
And who doesn’t love music? Everyone does.
Like a jingle in a commercial that sticks in your mind, audio can be powerful.
Adding a playlist to a piece of content probably isn’t exactly what some have in mind when they think of sensory branding… but why not? It’s fun! And I think it’s a teeny tiny bit outside of the box, maybe?
I’m not taking the sudden onset of an empty nest very well. It’s heinous and I hate it. I raised my children in a home with constant activity, constant flow of children in and out and, yes, a bit of chaos. I like it that way. We’re comfortable with it. It’s a much quieter home …
Yet another Cinderella movie is in the works for Disney – hopefully with a fresh, modern perspective wrapped in to make it different from the others. At least it’s not animated. But what makes this interesting from a PR perspective? Wait for it………. it’s BRILLIANT. Leveraging the millions of little girls who were captivated by …
