THE RELEVANCY SPECIALIST

A Modern, Sophisticated Approach
to Improving Conversion

header image for Digital Public Relations Author Carrie Morgan
Mobile header image for Digital Public Relations Author Carrie Morgan

Your Awesome Content Is Useless, Until…

One of the things I love most about the combination of content marketing with search engine optimization (SEO) is how beautifully they work in concert together. It amplifies the content and, if the keyword research phase is done correctly, puts that content squarely in front of exactly the right audience at exactly the right time.

Why invest in content if nobody sees it?

Read moreYour Awesome Content Is Useless, Until…

Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull.

That dreaded lull. That gap between editorial placements where your client starts questioning value of the PR retainer, even asking, “What have you done for me this month?” Or, in the case of more difficult clients, “… in the last five minutes?” 

Read moreFill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Adding Playlists to a Blog Post? HOW FUN!

Using musica embed code in content marketingLet’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays.

Sure, reading keeps your eyes and brain busy…. but what about your ears?

Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand. It doesn’t have to mean adding scent to a direct mail piece that people inhale when opening the envelope or handling out tchotchkes they can hold in their hands – it can also include audio.

And who doesn’t love music? Everyone does.

Like a jingle in a commercial that sticks in your mind, audio can be powerful.

Adding a playlist to a piece of content probably isn’t exactly what some have in mind when they think of sensory branding… but why not? It’s fun! And I think it’s a teeny tiny bit outside of the box, maybe?

Read moreAdding Playlists to a Blog Post? HOW FUN!

Snack on This: Leveraging Audience

Yet another Cinderella movie is in the works for Disney – hopefully with a fresh, modern perspective wrapped in to make it different from the others. At least it’s not animated. But what makes this interesting from a PR perspective? Wait for it………. it’s BRILLIANT. Leveraging the millions of little girls who were captivated by …

Read moreSnack on This: Leveraging Audience