Why invest in content if nobody sees it?
I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull.
That dreaded lull. That gap between editorial placements where your client starts questioning value of the PR retainer, even asking, “What have you done for me this month?” Or, in the case of more difficult clients, “… in the last five minutes?”
Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays.
Sure, reading keeps your eyes and brain busy…. but what about your ears?
Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand. It doesn’t have to mean adding scent to a direct mail piece that people inhale when opening the envelope or handling out tchotchkes they can hold in their hands – it can also include audio.
And who doesn’t love music? Everyone does.
Like a jingle in a commercial that sticks in your mind, audio can be powerful.
Adding a playlist to a piece of content probably isn’t exactly what some have in mind when they think of sensory branding… but why not? It’s fun! And I think it’s a teeny tiny bit outside of the box, maybe?
I’m not taking the sudden onset of an empty nest very well. It’s heinous and I hate it. I raised my children in a home with constant activity, constant flow of children in and out and, yes, a bit of chaos. I like it that way. We’re comfortable with it. It’s a much quieter home …
Yet another Cinderella movie is in the works for Disney – hopefully with a fresh, modern perspective wrapped in to make it different from the others. At least it’s not animated. But what makes this interesting from a PR perspective? Wait for it………. it’s BRILLIANT. Leveraging the millions of little girls who were captivated by …
This year, I tried more than ever before to truly be in the moment during the holiday season. I’m all too aware that my teenagers are about to fly the nest and I’ll be alone. I’m not scared about the word “alone,” though, since it opens the door to Carrie 2.0. I have some interesting …
I have secrets. Big ones that dominate my life every single day. They aren’t juicy or scandalous, but they are something I can’t share outside of close friends for family privacy reasons. I’m one of those kind of people that can’t lie worth a damn and doesn’t really keep secrets of my own. I blurt …
I’ve changed my views on success over the last year – from money and influence to mindfulness and surrounding myself with what makes me happy. I’ve made a concerted effort to have a life instead of living for work.
Ironically enough, that’s when all the best things started happening.
I started to find myself again – rediscovering what I am passionate about, what fuels my energy, how I can help my teenagers grow into the amazing adults they are becoming, how to BE MORE POSITIVE and live in the moment.
I redecorated my living room to be beautiful and it makes me happy every time I’m in it. I picked up a few hobbies. I started hanging out with friends instead of letting my introverted nature push me into my cave. I quit focusing on my children so hard and set them free. I’m still a helicopter parent, but I’m improving.
It’s been an interesting experiment.
Whenever you ask someone how they are doing, do you hear, “I’m really busy!” or “I’ve been working insanely hard lately!!”?
It seems like a universal answer that everyone gives. Are we measuring how successful we are in life by how BUSY we are?
It’s not the same thing. It’s not a badge of honor, either; it’s a gigantic red flag waving in our faces that everyone ignores.
Yesterday, I watched my son enroll in college. The week before, I watched get out of my car to start his first day of high school, shaken by the tsunami of change in his life. The day before that – I swear it was just the day before – I watched his three-year-old self race …
One of my favorite books this year was “The One” by Gary Keller. It puts forward the idea that work/life balance is a myth and that focus is the surprisingly simple truth behind achieving extraordinary results.
It doesn’t mean that we can’t enjoy and appreciate both, but that it doesn’t take a 50/50 balance to be happy. If you are working on something you are passionate about, you are much happier even when that balance is heavily skewed in favor of work, instead of life – but it’s also critical to channel that passion into a single-minded focus that allows amazing things to happen.