KEYWORD ANALYSIS BY CARRIE MORGAN

A Modern, Sophisticated Approach
to Improving Conversion

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SEO

How to Amplify PR with 5 Minutes of Keyword Research

Transform Your Blog into a SEO MachineIf you are a public relations professional, don’t underestimate the power of learning SEO. Not only can you optimize every press release you put out the door and amplify the SEO impact of you (or your client’s) social media efforts, but you’ll be surprised at the value of keyword research.

Consider this: you secured a byline opportunity for your client in one of their leading industry publications. HOW MUCH MORE POWERFUL would that placement be if you were able to write it about a trending topic that was highly searched for online last month, then optimize that byline to show up in search results?

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How to Rank Faster: SEO and Pinterest

Pinterest can be an amazing SEO tool to help you rank quickly for important keywords and phrases – and it is far less complicated than you think. Here’s how to do it!  

Social Media Optimization Tips – SEO for Facebook

Want to optimize your Facebook page? Here’s how, in a nice little primer from gShift Labs called the “Facebook SEO Guide.”

There are a few points that I strongly disagree with though, so here goes…

1. “There’s no reason why you can’t have more than one business Facebook Page. If you have other branded or unbranded keyword phrases that you want to claim, then you should, as long as you can efficiently and consistently manage the content for those pages.”

I am totally against creating social media pages that simply cater to specific keywords. While optimizing your social media is great, your content and reason for participating should focus on meaningful conversation, not rankings.

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5 Easy Ways To SEO Your Facebook Page

As Facebook has become the most popular social media site, Google has scrambled to find ways to include posts and pages in their rankings. Real-time search still has a long way to go, but there are a few easy ways to help optimize your social media presence.

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