Yesterday, Google launched its newest Panda (4.0) update, along with an update to their Payday Loan Algorithm (hilarious name!). Two major updates in one week. Yikes. It may take a bit of time for the impact to fully hit, but it’s coming.
WHY SHOULD YOU CARE, if you’re a public relations professional, not a search engine optimization (SEO) specialist?
As content creators, knowing the technical side of SEO isn’t important, but understanding how it intersects with your content is. Clients and employers expect public relations to bolster their reputation and visibility, not hurt it. (click to tweet)
And in this case, what you don’t know CAN hurt you (and your client or employer).
— Matt Cutts (@mattcutts) May 20, 2014
Here are a few things you absolutely must know. None of them are difficult, but they help you stay on top of your game, impress your client/employer and earn that promotion.