The Differences in Pitch Style & Purpose Are Helpful to Understand
I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion.
So when pitch samples hit my desk for my bad pitch column, Rock The Pitch, or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink.
How that pitch is written can be VERY revealing. Motives are similar – a chance to publish a guest post or article – but many tend to follow an all-too-common, copy and paste template that reveals their true purpose behind the pitch.
[Tweet “Sadly, it’s rare to get a pitch that is specific, interesting and relevant.”]
I believe this is less about PR pros and more about WHO ELSE sends pitches. It’s not a practice exclusive to public relations specialists like it used to be.
Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional (not that we don’t screw up, too), and PR pros scorn pitches on their client blogs mentioning money or compensation.
Both criticize or laugh about how bad the pitch is, without realizing where it’s coming from or the motivator behind it.