Category: Public Relations

Public Relations Rock The Pitch SEO

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

The Differences in Pitch Style & Purpose Are Helpful to Understand
I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion.

So when pitch samples hit my desk for my bad pitch column, Rock The Pitch, or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink.

How that pitch is written can be VERY revealing. Motives are similar – a chance to publish a guest post or article – but many tend to follow an all-too-common, copy and paste template that reveals their true purpose behind the pitch.
[Tweet “Sadly, it’s rare to get a pitch that is specific, interesting and relevant.”]
I believe this is less about PR pros and more about WHO ELSE sends pitches. It’s not a practice exclusive to public relations specialists like it used to be.

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional (not that we don’t screw up, too), and PR pros scorn pitches on their client blogs mentioning money or compensation.

Both criticize or laugh about how bad the pitch is, without realizing where it’s coming from or the motivator behind it.

Public Relations SEO

Is The Name of Your Business Costing You A Fortune In Wasted PR & Marketing?

New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips that ring on her finger.

Then, like a couple married in Vegas by an Elvis wanna-be, sometimes the ink isn’t even dry on the certificate before those emotions turn into something darker.

I fired a brand new client last night. Like most relationships that turn sour, the problem was rooted in communication issues. He either didn’t listen to what I was saying, didn’t believe it, or didn’t understand it – but failed to tell me any of those things and I didn’t notice it was happening.
DO A SITUATION AUTOPSY. Some client relationships are bound to go sour – it’s inevitable. Was it the client? The agency? Both? Was someone at fault and could it have been prevented?

Thinking through and understanding exactly what happened can give you the street-smarts to prevent it from happening again.
So what happened? He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic.

It was a very small budget for what he wanted to accomplish, and my minimum retainer size, but enough to accommodate some very solid results, if given a little time. We had a good positive status meeting just that morning, but he called me later in the day practically foaming at the mouth. Someone searched for his business name on Google, and told him they couldn’t find him.

PR Pro Showcase Public Relations

PR Pro Showcase: Gini Dietrich, Chicago

Time to showcase one of my favorite people in PR – and someone I’m very grateful to count among friends I can turn to for venting and advice when things get difficult: Gini Dietrich. I mean, seriously, who can resist a mind that comes up with a fire ant funeral? Love it!!

She’s simply fantastic – and has an authentic ability to build community that just blows my mind. Where does she find time to do it all?

Here she is, if you haven’t already met her online – head over to her blog at SpinSucks.com when you are done reading this post!
What is the most hilarious PR stunt you’ve ever done?
When I started my business, we had a client that made a fire ant killer. For those of you in the South, you know what a big pain fire ants are for the simple pleasures, such as picnics or just playing in the yard.

We sponsored the Fire Ant Festival in Georgia and held a New Orleans-style fire ant funeral  complete with a preacher, mourners, and a casket with a gigantic upside down fire ant in it.

It was, hands down, the funniest thing I have ever seen.
I love, love, LOVE this stunt! My queen-dom for a video!!! Isn’t this a wonderful way to leverage humor to drive visibility?

Public Relations

How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Your pitch worked! It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. It’s booked at the station and on your client’s calendar.

So what comes next?

The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared.

The February #PRprochat was lucky enough to have Gerard Braud as a special guest, author of “Don’t Speak to the Media Until…” and he shared some fantastic tips. He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise.

If you missed the chat, the full transcript is here but I thought I would highlight some of the best tweets in today’s post.

Public Relations Rock The Pitch

Free eBook: How To Pitch Media

Happy holidays, everyone! I hope you are spending time with family and loved ones, or doing something that brings you joy and/or peace.

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media.

Just click here or on the image to open the PDF. Please, post a comment to let me know if you like it!

Thank you from the bottom of my heart for a successful year – and a warm welcome out to the hundreds of new subscribers that have recently joined our blog community!

I’m so grateful for the growth, and all of the wonderful support you have all given me in 2014.  THANK YOU x 100.
Please email me at morgan (at) rockthestatusquo (dot) com* if you are interested in joining the new secret Facebook group for my upcoming book, Above The Noise.

This small group is specifically for business owners, authors, entrepreneurs and marketers who want to learn beginner-to-intermediate digital public relations tactics, and be involved in creation of the book. You’ll help guide content that will be included in the book, meet some very smart people, and learn a lot! It should be very fun.

Let’s help you become more visible online! Email me now and I’ll add you.
* Why is my email replacing the @ sign with (at) and spelling out “dot?” Because it keeps those nasty bots from grabbing my email address and burying me in spam. It might look a little different, but it works wonders for keeping my inbox clean!

Public Relations

When a Client Turns Down That Juicy Media Interview…

THIS animation – it’s hilarious!! The plunger part in particular is laugh-until-your-belly-hurts-and-you-snort funny. I totally love it.

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Post by Carrie Morgan.

 

On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! It’s impossible. I need that fishbowl stuck on MY head! (I know… Moderation, Carrie, moderation!) 
A relentless frenzy.
Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating (even if it’s in the privacy of our own office) when we finally land one. Oh, the happiness!!!

It makes the relentless frenzy of seeking editorial worthwhile.

Until you find out the spot won’t happen after all, for reasons out of your control.

Public Relations

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it.

Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, “What have you done for me in the last five minutes?”

Yikes. It’s no time to sit back and relax, or be over-confident.

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Post by Nadia Cakes.

 

So, what can you do next? Try one of these ideas to leverage the instant gratification nature of digital PR.

1.  Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. You’re only limited by your imagination.

Public Relations Rock The Pitch

Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate.

Run into one that’s a bit prickly? This might be why.

This funny-yet-horrifying video was created by James Turner, a freelance journalist with an impressive background as a past senior editor at LinuxWorld Magazine who has written articles for prestigious publications such as the Christian Science Monitor and Wired.

The very same dogged persistence that makes the video funny isn’t so amusing when you are on the opposite end of a relentlessly bad pitch that completely wastes your time. No wonder most journalists don’t welcome phone calls! They would miss every deadline.

Public Relations

Panic Attacks on the Air: Helping Clients (& Journalists) Through Them

“Mom, come get me from school. I’m freaking out and nauseous.”

“Mom, I can’t get out of the car. I JUST CAN’T DO THIS. I can’t breathe! I think I’m going to pass out!”

“It’s happening again, Mom, I hate this!  I don’t understand why this is happening to me.”

Teenagers have a difficult path getting to adulthood and when you throw panic attacks into the mix, that path becomes far MORE difficult. Torturous, even. As a parent, let me tell you… You feel pretty damn helpless. I hate it.

My daughter struggles with panic attacks, along with a nasty little negative voice in her head that comes along with them, and it’s become something that is heavily impacting her life. Her panic attacks have become so strong that she misses entire days of school. Her fear of having one magnifies them into monsters she can’t control.

She’s not alone.

Journalists also deal with panic attacks, sometimes even on the air live – and it’s far more common than most people realize. (tweet this)

Whether it lasts seconds or minutes, a panic attack is far more than just anxiety. They can be so severe that the person suffering the panic attack might actually think they are going to die, throw up, have a heart attack or pass out. They can’t rationalize or control their response, and it can happen without warning.

How to help someone having a panic attack can be a very useful skill for PR professionals. Who hasn’t had a client that becomes overly anxious at the thought of a live television interview? If that anxiety turned into a full-blown panic attack, would you know how to help them?

Public Relations

Start Collecting Those 2015 Editorial Calendars, PR Peeps

It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it.

But even better…. fall’s arrival means it’s time to start collecting 2015 editorial calendars, if you haven’t started yet! Whooooooooot!

No whoot? It is a lot of work. If you think of the end results, it’s worth the hours invested. It gives you the power to pitch exactly what journalists want at exactly the right time.

It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours.