(As seen on LinkedIn)
Transcript: Companies who are tracking conversion—and able to identify their customer acquisition costs for specific marketing tactics where they’re investing their marketing dollars—are much more likely to be the ones who leave their competitors in the dust, grabbing marketshare because they’re in tune with what they’re spending, and they’re able to do more of what works and less of what doesn’t work.
And that essentially is what marketing is all about: to grow a company successfully and create revenue. You’ve got to know what works.
