Category: Marketing


3 Things Marketing & Teenagers Have In Common

I came across an Inc. article by Abigail Tracy this morning with a brilliant Seth Godin quote in it.
When asked how companies can become more effective at marketing, he said,”Start by understanding that no one cares about them. People care about themselves.

Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.

It’s about them, it’s not about the brand.”
I love that. It’s completely, utterly the truth in one perfect little sound bite.

I’m a single parent of two teens. And since my mind is jumping around like a deranged kitten, thanks to only having one cup of coffee so far this morning – this quote instantly made me think of teenagers and their built-in narcissism. If it is true that nobody cares about anything but themselves, perhaps we haven’t come far from our high school days. I don’t think it’s a universal truth about people in general, but it definitely resonates with brands and how people feel about them. They. Just. Don’t. Care.

Your brand means absolutely nothing to anyone. Unless we give them a reason to care.

This morning, just for fun, I’m connecting what marketing and teenagers have in common. It’s hilarious just how similar they are.

Agencies Marketing

The Advertising Debacle That Nobody Discusses.

If We Did, Would It Change?
As a consumer, it doesn’t surprise us to see the same commercial shoved under our noses a dozen times during a single episode of one TV show. It’s annoying, yes, but we don’t switch the channel. And it doesn’t make us more likely to buy that product, and probably doesn’t raise the bar in terms of making it top of top of mind.

It is what it is.

I’m sitting here tonight watching Bones on my computer because my daughter is monopolizing our large TV for her favorite teen show on Netflix. In the course of three episodes, every single commercial break shows the same four commercials: a Nissan Rogue commercial, a Kindle commercial, a Verizon commercial and a Reese’s candy commercial.

Every. Single. Break. 

Agencies Marketing Public Relations

Want Agency or Career Growth in 2014? Try a Little SMART Planning.

This week, I’m all about doing my planning for 2014. After all, you can’t make something manifest itself if it isn’t front-and-center.

You need to think about it, write it down and have it posted under your nose every day. It has to be a priority, right? Otherwise, they remain wishes instead of reality. And I have big plans for my digital public relations consultancy in 2014.

If you’re not doing the same thing this month – building your strategy for next year – it’s time.  Want a waiting list of new business? A promotion? Bigger clients or larger budgets? Stronger digital PR skills?

It won’t happen by accident. 

Agencies Digital PR Marketing Social Media

25 Best Digital Marketing Take-Aways & Tweets From #BOLO2013

Whew. If you were at the BOLO Digital Marketing Conference in Scottsdale two weeks ago at the Valley Ho, you’ve probably just barely recovered from three days of learning and networking.

Intended to focus around online marketing and agency “must know” information, the three-day conference was packed with agency suits and some VERY smart people.
Didn’t attend? See the Isebox folder of presentations, videos and images here.

Marketing Public Relations

Is Your Brand Fierce Enough?

It’s been a very tough week. Two deaths in the family over the weekend and the message is sinking in that life indeed is short and nobody can make it fantastic EXCEPT FOR ME. Fate, God, karma – spiritual and/or circumstantial impacts… some things we control and some we don’t. They all have their impact, but…

What we make of our lives, our brands and our agencies are completely up to us. We are driving this boat! And taking control of where it is headed is completely within our power.

Marketing and life have this in common. As a marketer, some things are out of your control, but most of it is the result of your own effort and focus. Whether you work with a team or on your own, you own the result of your labor.

Are you proud of it? 

Some brands (and people) are fiercely full of attitude, in your face (metaphorically speaking) and grabbing attention like nobody’s business. Some quietly exist, then disappear with barely a murmur, nary a ripple – and are completely fine with that. Some have a distinct personality and life of their own, and some don’t.

Life purpose aside… when it comes to a brand, STAND TALL WITH PURPOSE AND INTENT. Don’t be one of those tepid brands that doesn’t make a mark, or one of those agencies that hardly moves the needle for its clients.

Create brilliant, bold brands and campaigns that stand for something powerful, something valuable. One you are proud of that rocks the status quo in your industry, no matter what that industry is.

Sometimes it’s as simple as integrating fresh new imagery, or humanizing something impersonal and cold by wrapping in some spunk and personality. Sometimes – if you look at what you’ve created with a honest, impersonal eye – well, sometimes it just requires starting over with a total overhaul and a major infusion of fresh thinking.
What can you do right now, today, to infuse your brand with brilliance? Do your best to create something fiercely fantastic. Your clients and the bottom line will thank you.