Lean in to your monitor. No, a little bit closer. More…
There you go. I’d like to let you in on a secret MOST PR PROS DON’T THINK OF: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of.
Get out your party hats, today is Digital Marketing Day! How am I going to celebrate? By spending hours on tasks related to digital marketing, of course! Well, that’s actually every day…
So what are a few ways YOU can celebrate this dubious holiday by getting your feet wet with a few new digital strategies or tasks? For many – senior pros and newbies alike – you may have barely dipped your toe in the waters of digital PR. Try one or two of these ideas to get the ball rolling:
In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing and inbound marketing – every PR professional worth their salary is aggressively learning new skills and adapting their processes to fit the changing environment.
The ability to integrate inbound marketing tactics into the public relations mix has never been more important.
Instead of letting the massive changes to our PR industry intimidate you, it can help to break them down into digestible strategies you can apply one at a time – and remember that some things DON’T change. It’s like a shoe with a broken shoelace. Instead of tossing them into the nearest garbage can and heading to the mall for new shoes, you simply need to replace the laces and interweave them into the existing shoe.
The same applies here – your existing skills have enormous value, and you simply need to weave new skills into the existing ones. It’s a win-win for you and your clients.
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two.
The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area of our job: pitching, monitoring, placements, bylines and media relations. If you aren’t scrambling to keep up and constantly learning new skills, there’s no time like the present to jump in – and a fantastic starting point is evaluating how you build your media lists.
Want to breathe a little magic into your PR results? Put some of these best practices into play for building your media lists – and using them to maximum benefit.
Public relations is not easy – there’s a reason it is one of the most stressful jobs in the nation – and there are very few shortcuts… especially when it comes to building a media database. Speaking as someone who has been in the industry for almost 25 years – many public relations professionals build their lists wrong, even at the agency level. (tweet this)
Done correctly, this takes several days, and dozens of hours. There aren’t any shortcuts, but THERE ARE ways to build them in a way that brings better results.
If you are a public relations professional, don’t underestimate the power of learning SEO. Not only can you optimize every press release you put out the door and amplify the SEO impact of you (or your client’s) social media efforts, but you’ll be surprised at the value of keyword research.
Consider this: you secured a byline opportunity for your client in one of their leading industry publications. HOW MUCH MORE POWERFUL would that placement be if you were able to write it about a trending topic that was highly searched for online last month, then optimize that byline to show up in search results?
Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. Why not? It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to …
In my quest for continued learning, I eagerly follow PR pros all over the nation, and read a veritable blizzard of articles every week. While I understand the frustration, it feels like there are way too many scathing articles that bludgeon PR professionals with what is being done WRONG. Yesterday’s post on PR Daily is …