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Community Manager Tips For Facebook: Don’t Get Eaten Alive! Try These 4 Tricks To Streamline Efforts.

New Community Manager TipsJumping into the shark-infested waters as a Facebook community manager? If it is for an enterprise brand or highly active page, here are a few community manager tips to get you up and running quickly – without needing a shark cage to protect you from getting eaten alive.

These best practices can be a life saver, when it comes to time and energy.

It isn’t the fans that consume you – it’s the challenge of combining conservative approval processes with real-time marketing needs and staying proactive instead of reactive when the deluge hits. Keeping the flow of content going.

1. Cozy up to customer service. Much of Facebook activity centers around customer service related issues, so you’ll want to be prepared to answer the most common questions right out of the gate. Having the information at hand or resources to learn what you need is essential to a fast response.  

Read moreCommunity Manager Tips For Facebook: Don’t Get Eaten Alive! Try These 4 Tricks To Streamline Efforts.

SEO For PR Pros: How Keyword Research Transforms You Into A Visibility Rock Star

honeybeeI have a beehive in my garden shed. Hundreds of honeybees zoom in and out of a crack in the floorboards all day long, frantically collecting nectar and bringing it back to the hive.

Sadly, instead of producing a beautiful honeycomb of golden deliciousness, the end result of their hard work is something that can’t ever be enjoyed. The honey is tainted from azalea and oleander nectar, which results in toxic, inedible honey.

In a way, this reminds me of many people’s blogging, content marketing and SEO for PR efforts. They put in great effort to write and publish content, only to have it stagnate.  What’s the point if it isn’t seen?

What makes content MOST LIKELY to stagnate? Lack of SEO and social sharing.

Read moreSEO For PR Pros: How Keyword Research Transforms You Into A Visibility Rock Star

12 Super Simple Guest Blogging Tactics to Supercharge SEO & Grow Your Influence

Synchronized Blogging & SEOIf your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with basic SEO tactics can boost visibility and do powerful things for growing your influence.

Try a few (or all) of these ten fast tactics to supercharge your writing, then circle back and let me know how it helped. I can’t wait to hear the details!

Just how important is content marketing?

 

1. Wrap your post or content around ONE targeted keyword. When you include one keyword or phrase in your post title, then repeat it in the first sentence – you automatically include SEO tactics…  even if you and/or the source blogger don’t know the first thing about SEO.  (Learn more about SEO for blogs here.)

Read more12 Super Simple Guest Blogging Tactics to Supercharge SEO & Grow Your Influence

Amplify Me: The 4 Best Ways To Rescue an Under-Performing Blog

Amplify Me: Rescue an Underperforming BlogDo you have an under-performing blog sending out distress codes far and wide?

It’s easy to be excited about launching a company blog when energy is high and creative juices are flowing…. but when months pass – maybe a year – and it isn’t generating the results you expected, the enthusiasm dwindles and posts become harder and harder to write.

The commitment is lost. Your blog becomes a wasteland of sporadic, uninspired posts.

Read moreAmplify Me: The 4 Best Ways To Rescue an Under-Performing Blog

Want to Integrate Content Marketing & SEO Into Your PR? Start Here.

Integrate Content Marketing and SEO into Public RelationsDuring a PRSA Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations.

My answer? ABSOLUTELY! Public relations isn’t just about breaking news and press releases – it’s about building bridges and relationships between our brand and the public.

Our role is to give clients maximum visibility and these allow us to explode that visibility better and faster. After all, what is more openly public than social media? Sharing thought leadership content?

Read moreWant to Integrate Content Marketing & SEO Into Your PR? Start Here.

Halt The Virtual Press! Social Media Crisis Control

Social Media Crisis ControlCrisis control in the age of social media is a topic that’s easy to ignore for many… until disaster strikes.  What many companies don’t realize is how FAST it can spiral out of control – and it can come from an internal source, just as easily as external.

Quote - social media and crisis control

It was well-said by @gerardcorbett in a recent #PRprochat – “There is no control in a crisis. There is only truth, honesty and doing the right thing.”

Read moreHalt The Virtual Press! Social Media Crisis Control

Work With Clients? Conquer These 9 Ninja Skills To Be A Fantastic Account Executive

Ninja Account Executive SkillsTwelve horrifying words. “This logo looks like something my teenager created. Your agency is fired.

Coming from the mouth of one a clients at my first agency job, during my first logo development project – it took at least ten seconds to get my heart beating again and pick myself up off the floor. Metaphorically speaking…

When my eyes were able to focus, it was to see the angry client stomp out the door, completely pissed off in her red power suit and Manolos. Then I had to trundle off to the temperamental graphic designer to share what happened, hoping I didn’t stumble into the agency owner before the situation was resolved.

This may have happened over a decade ago (eeks!), but it was a valuable lesson.

Read moreWork With Clients? Conquer These 9 Ninja Skills To Be A Fantastic Account Executive

Learning SEO For PR? Master These Top 3 Best Practices

Ken McGaffin - SEO For PR Best Practices(No time to read? Listen to the podcast here.)

If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.

Every senior-level PR and content marketing professional should have a solid understanding of how SEO works and how it applies to their own work.

For the overall agency or company, SEO should be part of the standard writing and proofing processes as content is filtering through production, and included as a basic skill integrated into the continued learning culture of the organization. It should also START the content creation process, not be wrapped in at the end.

If the organization is large enough to have SEO staff, partnering with them can identify a surprising similarity in goals and effort. Starting cross-departmental conversations and working together on joint goals can also make BOTH departments extremely successful.

During the May #PRprochat on Twitter, we were lucky enough to have Ken McGaffin as our guest – former CMO of WordTracker and an expert in SEO.

“The TOP 3 SEO SKILLS that PR pros should have are keyword research, link building and blogger outreach.” ~ Ken McGaffin

Read moreLearning SEO For PR? Master These Top 3 Best Practices

Once Upon A Guitar… Storytelling Tips From Jimi Hendrix’ Ghost (aka Mark Hermann)

Grrrrr! The tent walls shook with ferocious growls coming from outside as I dove under my sleeping bag, shivering with delighted fear as only a 7-year-old can do. .. Okay, maybe it was just my dad stalking outside of the tent, but  still… When I was a little girl camping in the shadow of Mount …

Read moreOnce Upon A Guitar… Storytelling Tips From Jimi Hendrix’ Ghost (aka Mark Hermann)

What is Digital PR?

Last week, I was honored to be a featured guest on the national PRSA New Pros Twitter chat, talking about digital public relations and how it impacts the PR industry – one of my favorite topics.

One of the first questions that was asked was this:

How do you define digital PR and what strategies are vital for success?
PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago.

Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.

Read moreWhat is Digital PR?