Just because you are footing the bill for that photo shoot doesn’t mean you own the resulting images, or that you can use them anywhere you want. Even if you are working with an agency.
What about when that agency transforms your new brochure into a matching website, infographic, Facebook and Google Plus cover image, Twitter background AND SlideShare deck – all with a nice, consistent look to them? Even if the client has a full release of rights and permission to use the images from the agency, the AGENCY might be blithely traipsing into copyright infringement territory with the photographer. TIMES SIX.
And when you came up with that brilliant flash mob idea for a client PR stunt? Both agency AND client can be unwittingly vulnerable to criminal, trespassing, property charges and more – even if a participant does something illegal without your knowledge or permission.
Want to do a flash mob stunt for a client? Listen to Ruth Carter’s FANTASTIC YouTube video first.