Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays.
Sure, reading keeps your eyes and brain busy…. but what about your ears?
Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand. It doesn’t have to mean adding scent to a direct mail piece that people inhale when opening the envelope or handling out tchotchkes they can hold in their hands – it can also include audio.
And who doesn’t love music? Everyone does.
Like a jingle in a commercial that sticks in your mind, audio can be powerful.
Adding a playlist to a piece of content probably isn’t exactly what some have in mind when they think of sensory branding… but why not? It’s fun! And I think it’s a teeny tiny bit outside of the box, maybe?