Wondering why keywords are often overlooked in website development? Even if the on-page SEO is a fairly reasonable slice of the budget, keyword research gets a microscopic slice of that pie. It’s lucky to be one or two percent… yet it determines who comes to that very expensive new website, and at what point in their online search behavior cycle.
Carrie tackles the question, “Just how much do keywords matter?” Well, only if you want to bring in leads that are pre-qualified before they ever hit the website by virtue of the search query they were using. Just think what that does to conversion!