It’s also a powerful agency value-add
Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget. Why? Because great content is very, very labor-intensive.
Not paying (or invoicing) much? Might wanna compare deliverables with brands that are rockin’ it. You definitely get what you pay for when it comes to writing and placement.
It’s also becoming more and more competitive. As more agencies realize the importance of content creation to their clients and their own success AND, as more freelancers enter the fray, competition is becoming a serious issue.
Standing out with fabulous service makes a huge difference.
So how can agencies take their deliverables from expected to fabulous?
Consistently give them a PRE-SIZED SOCIAL MEDIA IMAGE they can post and link to the content! Something to promote it that can easily be retweeted or shared by their audience, and that adds visual interest to grab attention. Using a quote wraps in their expertise in a nice little visual “sound bite.”
This is a simple, low-cost value-add for agencies to give their clients every time they deliver a new piece of content – especially if you have a graphic designer on staff.
If you are doing your own content development, you’ll explode your reach and awareness efforts for your content IN MINUTES. Free tools are readily available, including a few of my own personal favorites: Canva and PicMonkey.