Trusted • Strategic • Decisive
Your Brand: Identity and Messaging
A strong brand identity is essential
A boring brand can’t stand out from the competition… building a strong, vibrant online brand that resonates with your audience demographics starts with the right messaging, appearance and positioning in the marketplace.
Consistency also matters. Your logo, your business card, your website, your social media custom headers and backgrounds – all must consistently support your brand identity and present your company in its best light.
Polished, professional graphic design or just input as a creative director to make sure you are heading in the right direction – I can assist on any level you need, ensuring there is nothing amateur about you.
Get a little fresh perspective and bold opinions… while giving your brand wings to fly.
Contact me today, and I’ll help you be more vibrant in every way.
Messaging & Market Positioning
One of the most important topics I focus on in my first book, Above The Noise, is the importance of brand clarity – understanding the who, what and why of your business.
- Who is your target audience?
- Why is that the ideal audience for your business?
- What need do you fill for that audience – and is it valid and proven, so you know there is demand for what you can/will provide?
- What are you most passionate about?
- How is that passion connected to and shared by your audience?
- Why should they care?
If you can’t answer these kind of basic questions, and consistently apply them to every piece of internal AND external communications? Houston, we have a problem.
We can help you fix that problem.
We understand the big picture and can see the forest through the trees, when sometimes that is very hard to do internally. A third-party, outside perspective can make a world of difference.
I have decades of experience in branding, brand definition, understanding audience, competitive analysis and creating messaging that resonates.
Before launching my business as an independent contractor in 2008, I was an agency account planner with significant branding expertise at a vice president level.
Think of me as an outsourced Chief Digital Officer in your back pocket, ready to jump in and help when you need me.
Branding & Reputation
Branding isn’t your logo, your Facebook page or your website. It isn’t your brand identity.
IT’S YOUR REPUTATION.
And what impacts your reputation more powerfully than anything else? The internet.
Potential customers research what others are saying about your brand(s) long before they make a decision. Business-to-business or business-to-consumer, managing your online reputation has never been more important.
I can help you create and take control over your reputation, monitor it or simply understand what customers are saying about you online.
This expertise is also a foundation of the content marketing, public relations, SEO and social media strategies and services that we offer. I don’t DO ANYTHING on your behalf until I understand your audience, your reputation, your goals and which metrics are most important. That’s just part of how I truly rock the status quo® on your behalf, in your industry.
Contact me today to learn how I can do this for you. There’s a call and email button on the top of every page, and a form on the home page if you prefer to share more detail.