Wondering why keywords are often overlooked in website development? Even if the on-page SEO is a fairly reasonable slice of the budget, keyword research gets a microscopic slice of that pie. It’s lucky to be one or two percent… yet it determines who comes to that very expensive new website, and at what point in their online search behavior cycle.
How much do keywords matter?
Carrie tackles the question, “Just how much do keywords matter?” Well, only if you want to bring in leads that are pre-qualified before they ever hit the website by virtue of the search query they were using. Just think what that does to conversion!
Are you struggling to get results from your content?
So many are struggling to get results from their content… and a big part of that issue is knowing what to write. We’re guessing and brainstorming topics and working from assumptions, instead of data.
Content must be relevant AND useful to succeed
I found some interesting stats today from a study of 100,000 people done by Content Science. According to their results, content must be relevant and useful to be successful. It’s not enough to create one or the other; it must be both.
The survey also points out that broad articles or thought leadership content just doesn’t cut it.
It makes sense, doesn’t it? If content doesn’t help them accomplish their goal, why would it accomplish ours? It won’t convert.
How to create or edit the right-hand sidebar on Google
This free Google tool is indispensable for every PR pro
Digital tactics can be intimidating, but there is one essential tool from Google that every PR professional should be familiar with. It generates that amazing sidebar on the right side of a Google search when using a desktop, and the top of a Google search on mobile.
It’s called the knowledge panel.
Pitching For New PR Pros: The Magic Is In Understanding Who, Not Just How
Building a list, figuring out who (and how many) contacts to pitch at each outlet… these questions are challenging for PR pros with little media relations experience or training. Reaching out to the wrong people make the entire pitch fall flat like yesterday’s can of Diet Pepsi.
The results are in: SEO is a top priority for PR professionals in 2019
Did you take my 2019 survey to determine how SEO-savvy public relations professionals are, and if their professional priorities align with brand priorities? Keep reading. The results are in.
SURVEY: Just how SEO-savvy is the public relations industry?
Are you in public relations? If so, please take a moment to help me explore how our PR industry feels about SEO and our ability to integrate SEO with the content we create.