Must. Write.
#PRprochat Digital PR

Best of #PRprochat Launched on SlideShare

Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary. 

Public Relations

Wire Service Fraud: Are You Seeing It, Too?

Deceptive business practices REALLY piss me off, so I’m not a happy camper today.
I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. 

Above the Noise
Above The Noise Digital PR

This Book Just Might COMPLETELY Change Your Business

Above The Noise Now Available For Purchase
I deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.

They’re completely lost with zero online visibility. Or, almost worse, they’re visible to the WRONG AUDIENCE.

dandelion - repurposing content
Digital PR

Create More Content…. Without Actually Creating More

A Mini Self-Case Study
I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. I thought I’d share a little bit of my thinking processes when it comes to repurposing content, in hopes of inspiring you to do the same.

Trust signals
Trust & Reputation

The Link Between Content Curation and Trust

The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change.

We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility. What was overwhelming and, for some even upsetting, is becoming normal and expected.

I love it!!

PR Pro Showcase

PR Pro Showcase: Michelle Garrett

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett, who consistently joins the chat and contributes in wonderful ways with her knowledge. (Check out her contributions to our most recent chat, with fabulous guest Ann Handley!) She’s there to learn and share, and she makes the chat a richer experience for all of us. 

Above The Noise

“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!
If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. 

Content Marketing Social Media

How to Control Snippet Titles & Summaries When You Post a Hyperlink on Social Media

From a corporate perspective, social media is the gift of a brand platform; a place to step up to the podium and let your voice ring out.

There’s no better place to share content and be heard.

When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. These are called snippets.

Snippets are also showed in search engine results when a piece of content is listed (although Google occasionally rebels by replacing them with its own inexplicably bizarre findings).

Snack on This

Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull.

That dreaded lull. That gap between editorial placements where your client starts questioning value of the PR retainer, even asking, “What have you done for me this month?” Or, in the case of more difficult clients, “… in the last five minutes?” 

Content Marketing

Content Marketing Writers, Are You Teaching or Preaching?

I was sitting on the sidewalk, lacing up my white roller-skates. A neighbor came out and said, “Good morning, Carrie!” What could I do but strike up a conversation? So we talked about skating and, being the gregarious child that I was, I found myself asking if he would like to learn to skate.

He did, so I found myself teaching a swami living in the monastery next door how to skate.