THE RELEVANCY SPECIALIST

Custom Keyword Research that Improves Conversion

header image for Digital Public Relations Author Carrie Morgan
Mobile header image for Digital Public Relations Author Carrie Morgan

This Book Just Might COMPLETELY Change Your Business

Above The Noise Now Available For Purchase

Above The Noise by Carrie Morgan - award-winning digital public relations bookI deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.

They’re completely lost with zero online visibility. Or, almost worse, they’re visible to the WRONG AUDIENCE.

Read moreThis Book Just Might COMPLETELY Change Your Business

The Link Between Content Curation and Trust

The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change.

We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility. What was overwhelming and, for some even upsetting, is becoming normal and expected.

I love it!!

Read moreThe Link Between Content Curation and Trust

PR Pro Showcase: Michelle Garrett

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett, who consistently joins the chat and contributes in wonderful ways with her knowledge. (Check out her contributions to our most recent chat, with fabulous guest Ann Handley!) She’s there to learn and share, and she makes the chat a richer experience for all of us. 

Read morePR Pro Showcase: Michelle Garrett

“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Jay Baer endorses Above The Noise

It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. 

Read more“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

How to Control Snippet Titles & Summaries When You Post a Hyperlink on Social Media

From a corporate perspective, social media is the gift of a brand platform; a place to step up to the podium and let your voice ring out.

There’s no better place to share content and be heard.

When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. These are called snippets.

Snippets are also showed in search engine results when a piece of content is listed (although Google occasionally rebels by replacing them with its own inexplicably bizarre findings).

Read moreHow to Control Snippet Titles & Summaries When You Post a Hyperlink on Social Media

Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull.

That dreaded lull. That gap between editorial placements where your client starts questioning value of the PR retainer, even asking, “What have you done for me this month?” Or, in the case of more difficult clients, “… in the last five minutes?” 

Read moreFill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Content Marketing Writers, Are You Teaching or Preaching?

I was sitting on the sidewalk, lacing up my white roller-skates. A neighbor came out and said, “Good morning, Carrie!” What could I do but strike up a conversation? So we talked about skating and, being the gregarious child that I was, I found myself asking if he would like to learn to skate.

He did, so I found myself teaching a swami living in the monastery next door how to skate.

Read moreContent Marketing Writers, Are You Teaching or Preaching?