THE RELEVANCY SPECIALIST

A Modern, Sophisticated Approach
to Improving Conversion

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The Link Between Content & Conversion

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing.

Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to see. They create and post, then move on to the next piece of content.

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This Book Just Might COMPLETELY Change Your Business

Above The Noise Now Available For Purchase

Above The Noise by Carrie Morgan - award-winning digital public relations bookI deeply believe this book will help you. Why? Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results.

They’re completely lost with zero online visibility. Or, almost worse, they’re visible to the WRONG AUDIENCE.

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The Link Between Content Curation and Trust

The tide is turning. We’re starting to talk less about the importance of content creation and social media, and more about how these impact customer experience, trust and reputation. We’re transitioning from learning the basics and talking about features, to thinking about significance and the finer nuances of change.

We’re moving past the shock of a massively different PR environment and the disruption that caused, into acceptance and leveraging it to bloom in visibility. What was overwhelming and, for some even upsetting, is becoming normal and expected.

I love it!!

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PR Pro Showcase: Michelle Garrett

One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett, who consistently joins the chat and contributes in wonderful ways with her knowledge. (Check out her contributions to our most recent chat, with fabulous guest Ann Handley!) She’s there to learn and share, and she makes the chat a richer experience for all of us. 

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“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon

Jay Baer endorses Above The Noise

It’s live. IT’S FINALLY LIVE. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. 

Read more“ABOVE THE NOISE: Creating Trust, Value & Reputation Online Using Basic Digital PR” Live on Amazon