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If helping our clients be more visible is the heartbeat of public relations, then learning to integrate basic SEO skills into the work we are doing is key in keeping that heartbeat strong. SEO for PR is a “must know” skill.
Every senior-level PR and content marketing professional should have a solid understanding of how SEO works and how it applies to their own work.
For the overall agency or company, SEO should be part of the standard writing and proofing processes as content is filtering through production, and included as a basic skill integrated into the continued learning culture of the organization. It should also START the content creation process, not be wrapped in at the end.
If the organization is large enough to have SEO staff, partnering with them can identify a surprising similarity in goals and effort. Starting cross-departmental conversations and working together on joint goals can also make BOTH departments extremely successful.
“The TOP 3 SEO SKILLS that PR pros should have are keyword research, link building and blogger outreach.” ~ Ken McGaffin