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How To Blog When You Don’t Have One

How to blog when you don't have a blogGuest blogging to the rescue!!

One of the most powerful editorial tools we have as PR professionals is writing and placing guest blog posts on behalf of our clients or employer. And you don’t need a blog of your own to do it.

I’ve been running into one specific misunderstanding about blogging over and over this month – and I think it’s especially important to clarify.

When I talk about guest blogging, I’ve had multiple people chime in to say “oh, but I don’t have a blog.

You don’t need to have your own blog to write for other blogs.

Zip. Zilch. Not a single post.  You don’t even need any blogging experience. If you can write, you can do it. 

Read moreHow To Blog When You Don’t Have One

Press Release Headlines – Does Length Really Matter?

Are Your Press Release Headlines Too Long?When it comes to a press release, headlines are everything.

  • It determines whether or not a journalist will consider the press release newsworthy and worth reading.
  • It drives social sharing (or discourages it), based on the topic and how compelling it is.
  • It impacts click-through rates on search engines, depending how well-written it is.
  • It has a huge impact on search visibility (SEO), if keywords or phrases are integrated correctly.

Not only should it be well-written, compelling and seeded with a keyword or phrase – low on hype, please – but length matters more than most realize. Here are a few quick guidelines to keep in mind.

Read morePress Release Headlines – Does Length Really Matter?

Is Your Twitter App Creating Negative Social Proof?

Dominoes - Twitter Apps that Cause Negative Social ProofLike dominoes falling once you tap that very first one, most people follow the actions of the majority – an unstoppable tide of chain reaction.

Especially when it involves influencers. They assume if an influencer – or what looks like the majority – are doing something, then it must be the right thing to do. Good or bad.

Called social proof, people are apt to make quick decisions based on what other people are doing… following the assumption that popularity equals valuable information.

Read moreIs Your Twitter App Creating Negative Social Proof?

How to Choose the Best Blog Syndication or Guest Post Opportunities

Apples to Oranges: Guest Blog Post SyndicationThere’s a lot to love about having your posts syndicated. More visibility. More reach. More traffic. More influence. More social sharing.

Same goes for writing guest blog posts – if content marketing is your strategy, mastering website selection for where to place that content is essential. Otherwise, you’ll be creating content, but not results.

If you are a public relations professional, post syndication and guest posting are absolutely critical tools in building digital influence for your clients.

Read moreHow to Choose the Best Blog Syndication or Guest Post Opportunities

Sprinkles or Frosting? Dress Up Your Content Cupcake With These 12 Fantastic Blog Plug-Ins.

Content CupcakeWithout plug-ins, a blog is a simple vanilla cupcake.

No frosting. No sprinkles. No glorious fudge center that makes your taste buds explode in joy.  Your nice looking theme makes a pretty paper wrapper, but that’s it. It’s like content cake sitting alone, in desperate need of TLC to make it delicious and irresistible. Readers won’t love it and clients won’t love it.

But with plug-ins!? You can do glorious things, all at the click of an “activate” button.

What are plug-ins? Small pieces of code that adds new functionality to your blog. Want to add SEO? Use a plug-in. Allow people to sign up for a newsletter? Plug-in. Send anyone that leaves a comment for the first time a quick thank you email? You got it, a plug-in.

Free WordPress.com blogs do not allow use of plug-ins, you must have a self-hosted WordPress.org blog. Use of plug-ins are best suited to intermediate to advanced WordPress users, not beginners, due to the customization most of them require.

Read moreSprinkles or Frosting? Dress Up Your Content Cupcake With These 12 Fantastic Blog Plug-Ins.

SEO For PR Pros: How Keyword Research Transforms You Into A Visibility Rock Star

honeybeeI have a beehive in my garden shed. Hundreds of honeybees zoom in and out of a crack in the floorboards all day long, frantically collecting nectar and bringing it back to the hive.

Sadly, instead of producing a beautiful honeycomb of golden deliciousness, the end result of their hard work is something that can’t ever be enjoyed. The honey is tainted from azalea and oleander nectar, which results in toxic, inedible honey.

In a way, this reminds me of many people’s blogging, content marketing and SEO for PR efforts. They put in great effort to write and publish content, only to have it stagnate.  What’s the point if it isn’t seen?

What makes content MOST LIKELY to stagnate? Lack of SEO and social sharing.

Read moreSEO For PR Pros: How Keyword Research Transforms You Into A Visibility Rock Star

12 Super Simple Guest Blogging Tactics to Supercharge SEO & Grow Your Influence

Synchronized Blogging & SEOIf your content marketing efforts include guest blogging or submitting e-zine articles, taking a few minutes to synchronize your effort with basic SEO tactics can boost visibility and do powerful things for growing your influence.

Try a few (or all) of these ten fast tactics to supercharge your writing, then circle back and let me know how it helped. I can’t wait to hear the details!

Just how important is content marketing?

 

1. Wrap your post or content around ONE targeted keyword. When you include one keyword or phrase in your post title, then repeat it in the first sentence – you automatically include SEO tactics…  even if you and/or the source blogger don’t know the first thing about SEO.  (Learn more about SEO for blogs here.)

Read more12 Super Simple Guest Blogging Tactics to Supercharge SEO & Grow Your Influence

Amplify Me: The 4 Best Ways To Rescue an Under-Performing Blog

Amplify Me: Rescue an Underperforming BlogDo you have an under-performing blog sending out distress codes far and wide?

It’s easy to be excited about launching a company blog when energy is high and creative juices are flowing…. but when months pass – maybe a year – and it isn’t generating the results you expected, the enthusiasm dwindles and posts become harder and harder to write.

The commitment is lost. Your blog becomes a wasteland of sporadic, uninspired posts.

Read moreAmplify Me: The 4 Best Ways To Rescue an Under-Performing Blog

Want to Integrate Content Marketing & SEO Into Your PR? Start Here.

Integrate Content Marketing and SEO into Public RelationsDuring a PRSA Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations.

My answer? ABSOLUTELY! Public relations isn’t just about breaking news and press releases – it’s about building bridges and relationships between our brand and the public.

Our role is to give clients maximum visibility and these allow us to explode that visibility better and faster. After all, what is more openly public than social media? Sharing thought leadership content?

Read moreWant to Integrate Content Marketing & SEO Into Your PR? Start Here.