One of the most powerful editorial tools we have as PR professionals is writing and placing guest blog posts on behalf of our clients or employer. And you don’t need a blog of your own to do it.
I’ve been running into one specific misunderstanding about blogging over and over this month – and I think it’s especially important to clarify.
When I talk about guest blogging, I’ve had multiple people chime in to say “oh, but I don’t have a blog.”
You don’t need to have your own blog to write for other blogs.
Zip. Zilch. Not a single post. You don’t even need any blogging experience. If you can write, you can do it.