The survey also points out that broad articles or thought leadership content just doesn’t cut it.
It makes sense, doesn’t it? If content doesn’t help them accomplish their goal, why would it accomplish ours? It won’t convert.
This free Google tool is indispensable for every PR pro
Digital tactics can be intimidating, but there is one essential tool from Google that every PR professional should be familiar with. It generates that amazing sidebar on the right side of a Google search when using a desktop, and the top of a Google search on mobile.
It’s called the knowledge panel.
Why invest in content if nobody sees it?
I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing.
Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to see. They create and post, then move on to the next piece of content.