I get asked questions about SEO on Quora every day, so I try to answer the ones most relevant to keyword research or on-page SEO, since those are my areas of focus. Since it’s a common one, I thought this one in particular might be helpful to share. “Is it okay to copy and paste the first sentence of my blog post or page, or the first paragraph, and use it as my meta description?”
Yes, but only if you keep certain things in mind.
Don’t do it as a lazy way to get around writing it, but instead, use it as a starting point.
I came across a new article on the Content Marketing Institute’s website today about free keyword research tools for content marketers. It lists the Keyword Surfer chrome extension, Google Keyword Planner, QuestionDB, Answer the Public, Rank Tracker, Google Trends and Google Console as solutions.
Do these have value?
Companies are spending 3002% more per month on content creation than SEO, yet both focus on content… Why is this happening, and how can SEO agencies close the massive gap?
I have a theory.
There are three basic types of search engine optimization services, and anyone spending money on SEO should be familiar with these differences.
Understanding them helps you know how to hire the right kind of SEO talent, be it agency, freelance or employee. It also helps you more accurately define their true level of experience, and identify what kind of conversion and ROI to expect from the dollars you spend.
It also might help you avoid joining the discouragingly high percent of companies dissatisfied with their SEO, bouncing from one provider to another.
Wondering why keywords are often overlooked in website development? Even if the on-page SEO is a fairly reasonable slice of the budget, keyword research gets a microscopic slice of that pie. It’s lucky to be one or two percent… yet it determines who comes to that very expensive new website, and at what point in their online search behavior cycle.
Carrie tackles the question, “Just how much do keywords matter?” Well, only if you want to bring in leads that are pre-qualified before they ever hit the website by virtue of the search query they were using. Just think what that does to conversion!