KEYWORD ANALYSIS BY CARRIE MORGAN

A Modern, Sophisticated Approach
to Improving Conversion

header image for Digital Public Relations Author Carrie Morgan
Mobile header image for Digital Public Relations Author Carrie Morgan

Keyword Analysis Drives 110%+ Organic Traffic Growth for Arizona’s Largest Credit Union

It’s not every day I get to work with a not-for-profit credit union that does incredible things for the community, but for this keyword analysis project, I was honored to work with one in my very own city: Phoenix. I was tasked with helping the lead generation team for Arizona’s largest credit union develop an SEO-based content editorial calendar.

Our goal? To boost conversion and membership, while providing content that was closely relevant to their target audience.

And the project worked better than expected, with the keyword analysis driving outcomes that were more than 10x what they’d projected.

Read more

Should You be Measuring Conversion & Customer Acquisition Costs?

(As seen on LinkedIn)

Transcript: Companies who are tracking conversion—and able to identify their customer acquisition costs for specific marketing tactics where they’re investing their marketing dollars—are much more likely to be the ones who leave their competitors in the dust, grabbing marketshare because they’re in tune with what they’re spending, and they’re able to do more of what works and less of what doesn’t work.

And that essentially is what marketing is all about: to grow a company successfully and create revenue. You’ve got to know what works.

Read more

Conversion Miracles

Can I use the first paragraph of my blog post as the meta description?

I get asked questions about SEO on Quora every day, so I try to answer the ones most relevant to keyword research or on-page SEO, since those are my areas of focus. Since it’s a common one, I thought this one in particular might be helpful to share. “Is it okay to copy and paste the first sentence of my blog post or page, or the first paragraph, and use it as my meta description?”

Yes, but only if you keep certain things in mind.

Don’t do it as a lazy way to get around writing it, but instead, use it as a starting point.

Read more

Customer Journey instagram image

Modern Communicator

Before you hire SEO services, every CEO & CMO should know this

There are three basic types of search engine optimization services, and anyone spending money on SEO should be familiar with these differences.

Understanding them helps you know how to hire the right kind of SEO talent, be it agency, freelance or employee. It also helps you more accurately define their true level of experience, and identify what kind of conversion and ROI to expect from the dollars you spend.

It also might help you avoid joining the discouragingly high percent of companies dissatisfied with their SEO, bouncing from one provider to another.

Read more

Why keywords are often overlooked in website development

Wondering why keywords are often overlooked in website development? Even if the on-page SEO is a fairly reasonable slice of the budget, keyword research gets a microscopic slice of that pie. It’s lucky to be one or two percent… yet it determines who comes to that very expensive new website, and at what point in their online search behavior cycle.

Read more