I have a theory.
Understanding them helps you know how to hire the right kind of SEO talent, be it agency, freelance or employee. It also helps you more accurately define their true level of experience, and identify what kind of conversion and ROI to expect from the dollars you spend.
It also might help you avoid joining the discouragingly high percent of companies dissatisfied with their SEO, bouncing from one provider to another.
Wondering why keywords are often overlooked in website development? Even if the on-page SEO is a fairly reasonable slice of the budget, keyword research gets a microscopic slice of that pie. It’s lucky to be one or two percent… yet it determines who comes to that very expensive new website, and at what point in their online search behavior cycle.
The survey also points out that broad articles or thought leadership content just doesn’t cut it.
It makes sense, doesn’t it? If content doesn’t help them accomplish their goal, why would it accomplish ours? It won’t convert.
This free Google tool is indispensable for every PR pro
Digital tactics can be intimidating, but there is one essential tool from Google that every PR professional should be familiar with. It generates that amazing sidebar on the right side of a Google search when using a desktop, and the top of a Google search on mobile.
It’s called the knowledge panel.