THE RELEVANCY SPECIALIST

A Modern, Sophisticated Approach
to Improving Conversion

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Conversion Miracles

Can I use the first paragraph of my blog post as the meta description?

I get asked questions about SEO on Quora every day, so I try to answer the ones most relevant to keyword research or on-page SEO, since those are my areas of focus. Since it’s a common one, I thought this one in particular might be helpful to share. “Is it okay to copy and paste the first sentence of my blog post or page, or the first paragraph, and use it as my meta description?”

Yes, but only if you keep certain things in mind.

Don’t do it as a lazy way to get around writing it, but instead, use it as a starting point.

Read moreCan I use the first paragraph of my blog post as the meta description?

Customer Journey instagram image

Are free keyword research tools for content marketers doing more harm than good?

I came across a new article on the Content Marketing Institute’s website today about free keyword research tools for content marketers. It lists the Keyword Surfer chrome extension, Google Keyword Planner, QuestionDB, Answer the Public, Rank Tracker, Google Trends and Google Console as solutions.

Do these have value?

Read moreAre free keyword research tools for content marketers doing more harm than good?

Modern Communicator

Before you hire SEO services, every CEO & CMO should know this

There are three basic types of search engine optimization services, and anyone spending money on SEO should be familiar with these differences.

Understanding them helps you know how to hire the right kind of SEO talent, be it agency, freelance or employee. It also helps you more accurately define their true level of experience, and identify what kind of conversion and ROI to expect from the dollars you spend.

It also might help you avoid joining the discouragingly high percent of companies dissatisfied with their SEO, bouncing from one provider to another.

Read moreBefore you hire SEO services, every CEO & CMO should know this

Why keywords are often overlooked in website development

Wondering why keywords are often overlooked in website development? Even if the on-page SEO is a fairly reasonable slice of the budget, keyword research gets a microscopic slice of that pie. It’s lucky to be one or two percent… yet it determines who comes to that very expensive new website, and at what point in their online search behavior cycle.

Read moreWhy keywords are often overlooked in website development

Love your website leads

How much do keywords matter?

Carrie tackles the question, “Just how much do keywords matter?” Well, only if you want to bring in leads that are pre-qualified before they ever hit the website by virtue of the search query they were using.  Just think what that does to conversion!

Read moreHow much do keywords matter?