Whew. If you were at the BOLO Digital Marketing Conference in Scottsdale two weeks ago at the Valley Ho, you’ve probably just barely recovered from three days of learning and networking.
Intended to focus around online marketing and agency “must know” information, the three-day conference was packed with agency suits and some VERY smart people.
Didn’t attend? See the Isebox folder of presentations, videos and images here.
But I have to admit that I was a little disappointed when the reality of the event smacked up against my expectations (admittedly high, I know).
A few presentations blew me away – most notably Gareth Key, Patricia Korth-Mcdonnell and Robb High – but it wasn’t three days of mind boggling brilliance that I had hoped for. The wonderful Agencyside conference staff didn’t let us down, but some of the speakers sure did.
Instead of educational presentations that left me inspired and itching to get back to my office to try out what I had learned, more than a third of them were an assortment of thinly disguised product or service pitches, poorly targeted information and lukewarm content that was far from cutting edge. Snooze….. Hoping they put considerably more brain power into it next year, if they are back…
But those grumbles aside, some fantastic thoughts came out of the presentations that DID resonate with me.
Here they are.
My Top 25 Favorite Ideas From BOLO 2013
1. “It’s not about having thousand-person teams, it’s about truly motivated, passionate teams.” ~ Tim Malbon (@malbonster), Made By Many
Tragic!!! “Starbucks spends more money training a barista than agencies spend training their people.” ~ Gareth Kay, #bolo2013
— Carrie Morgan (@morgancarrie) October 14, 2013
2. “Starbucks spends more money training a barista than agencies spend training their people.” ~ Gareth Kay (@garethkay, Goodby, Silverstein & Partners
3. “Most people could care less if 80% of brands disappeared tomorrow.” ~ @garethkay
4. “Less than half of digital marketers feel highly proficient in digital marketing.” ~ Nick Roshon (@nickroshon), Covario
5. “Is the juice worth the squeeze?” ~ Dan Zelikman (@mentalpez), Mentalpez
6. Identify your advocates by asking how likely are you to recommend? Those answering 9 or 10 are your advocates.” ~ Ron Fuggetta (@ronfuggetta), Zuberance
7. “Create quality, happy experiences for customers.” ~ @danzelikman
8. “Technology is a creative palette – you paint with it to impact purchasing and lead to an outcome.” ~ Judy Shapir0 (@judyshapiro), engageSimply
9. “Why people do what they do is critical for marketers to understand. Data tells us the what, but not the why.” ~ Susan Baier (@susanbaier), Audience Audit
10. “We hire only really opinionated people, but based on evidence, not ego.” ~ @malbonster
11. “Don’t let process kill creativity.” ~ @danzelikman
12. “Creative doesn’t win new agency business, it comes down to whether they like and trust you.” ~ Robb High (@RobbHigh), Robb High Associates
13. “If you aren’t doing something difficult, uncomfortable and crazy, you are probably doing the wrong thing.” ~ @garethkay
14. “Don’t start with what a customer wants to sell. Start with what customers want, and work backwards from there.” ~ @garethkay
15. “Stop being competitive, lose that mindset and start being creative.” ~ Steven Picanza (@Picanza), Experiences For Mankind
— Jay Ehret (@JayEhret) October 15, 2013
16. “Give them a reason online to think about your brand offline.” ~ Steph Parker (@stephparker), Hill Holiday
17. “Community Managers should focus on five buckets: content planning, reporting, moderation, content creation and trend research.” ~ @stephparker
18. “Let us be in no doubt, now is the time to be radical. People care less about brands than they ever have in the past.” ~ @garethkay
19. “Listen. You can learn as much from your haters as your lovers. ” ~ @robfuggetta
20. “Publishing is not the point – build relationships with those who read what you publish.” ~ Shane Snow (@shanesnow), Contently
21. “Our job as an agency isn’t to understand their brand… It’s to understand that brand’s audience.” ~ Brian Clark (@gmdclark), CMD Studios
22. “Social media is not just a pissing contest for likes, shares or comments. At some point, you have to mobilize the audience to actually DO something. ” ~ @stephparker
23. “The best way to make good work is to make a lot of bad work. Fail quickly.” ~ @gmdclark
And on a closing note….
25. “Pinterest knows what you are passionate about – Facebook and Google can’t do that.” ~ Jennifer Cario (@jennifercario), SugarSpun Marketing
(Disclosure: I was provided a free ticket to this event by @agencyside)