Custom Keyword Research that Improves Conversion

custom keyword research for brands and agencies
custom keyword research for brands and agencies



Digital Marketing Influencer banner

About Carrie Morgan – keyword analyst, digital marketing consultant & award-winning author

My name is Carrie Morgan, and I improve conversion for clients through content and keyword relevance. My experience with strategy, market positioning and targeting helps them transform content marketing, search engine optimization and other digital tactics into outcome-focused assets.

I’m all about combining custom keyword research with buyer intent, then using those findings to improve relevancy and conversion.

(Interesting facts you might like: I am left-handed, a twin, and I collect coffee shop t-shirts.)  

I’m a 25+ year veteran of agency and corporate marketing, with past clients that include American Express Financial, Fidelity National Title, Healthways, Sun Health, Keller Williams, Horizon Community Bank and the Better Business Bureau.

I have a unique background of strategy, branding and public relations that directly benefits my online tactics, honed during many years of agency work. My talent for blending curiosity with critical thinking allows me to think objectively while questioning assumptions and evaluating a client’s business model and customer base… all essential components to create an effective marketing strategy. 

I’ve been an independent consultant since 2008 with a solid reputation for impressive work and a low maintenance manner. 

Author of the two-time award winning book, Above The Noise (Motivational Press. 2016) and Masterclass instructor, I was a co-moderator of the largest local Facebook group for PR professionals in the country for eight years. I’m past founder and moderator of #PRprochat – one of the industry’s largest and longest-running Twitter chats for public relations professionals that reached upward of three million timelines each month until 2016, with guests that included Jay Baer, Ann Handley, Gini Dietrich, Shonali Burke and other industry leaders.

I was honored to have a few of them write recommendations for my book, plus a foreword by Gini.

I am a past member of the Author’s Guild, Public Relations Society of America (PRSA), International Association of Business Communicators (IABC), American Marketing Agency (AMA) and Arizona Interactive Marketing Association (AZIMA).

I’ve served locally in Arizona on the boards of directors for the Girls Rule Foundation, Environmental Fund For Arizona and the Green Chamber of Commerce, and volunteered for Beer For Brains Foundation in support of my father, who passed away in 2016 from glioblastoma multiforme brain cancer.  I also support the ALS Association, in memory of my brother, Matt, who passed away from the disease in 2019.

My work is focused on building online visibility and reputation through digital public relations – an integrated approach to content marketing, search engine optimization, social media and public relations. I specialize in relevancy.

Digital Public Relations Image