NO MORE GUESSWORK OR ASSUMPTIONS.
No more guesswork or assumptions.
You’re a brand or agency that produces content, prioritizes SEO and wants stronger results. You want more conversion.
As a keyword analyst, I connect deep custom keyword research with buyer-intent to help you identify your highest priority keywords, then integrate them into your website or content marketing. My data and insight helps you improve lead generation and conversion, so your budget is spent more effectively.
If you’re struggling with lackluster performance from your content marketing or on-page SEO, or just want to ensure the best possible outcomes, this can drastically improve your results.
MY PROCESS:
1. DISCOVERY
Learn what drives the sale
Most keyword research is superficial, never diving into the heart of your customer to match their online search activity with your sales processes and desired outcomes.
Our initial discovery session explores who your audience really is, what they search for online, and how that fits in with the products and services you sell.
This immersive approach transforms thinking from production to outcomes, and sets the stage for step two.
2. RESEARCH
Identify buyer-intent keywords
Once we’ve agreed on a starting point of seed keywords for the project, I’ll begin my custom research process to identify exactly what keywords your audiences use to make a purchase decision, and how it signals their intent to buy.
Your industry, your competitors, each product or service you sell—these are researched independently.
It’s a time-intensive process for me, but a simple deliverable for you that pays off in a major way.
3. COLLABORATION
Align & refine the plan
Aligning my research and targeting expertise with your industry and product knowledge, we’ll work together to create a highly targeted, specific keyword plan that you can easily integrate into your content marketing or SEO.
It’s relevant to your audience, tailored to your goals and designed for the outcomes you want.
And best of all? You’ll have a step-by-step map that tells you exactly how to implement the plan.
HOW MY PROCESS IMPROVES YOUR CONVERSION
My name is Carrie Morgan. I help brands understand search patterns and the intent behind a search, then apply that knowledge to their products or services so their marketing is more likely to resonate and convert.
If the goal is a content editorial calendar, they’ll know exactly what content to create, and how to write it in a way that integrates SEO—even if they have zero training in search engine optimization. It’s built in. And if their goal is to identify the optimal keywords for each page of their website, they’ll have a page-by-page plan that’s ready to implement.
I offer a unique blend of keyword research skills, market positioning expertise and keyword analyst experience that can transform content marketing and SEO results, making it instantly more targeted and relevant.
Interested? Not only will you receive something that can be applied immediately, but we’ll work together to be sure you know exactly how best to apply those findings in a way that boosts your sales.
WHAT YOU’LL GET IF WE WORK TOGETHER:
A PASSIONATE STRATEGIST
for SEO & content marketing
that creates revenue
A TRUSTED CONSULTANT
in the digital marketing
community
MY UNDIVIDED ATTENTION
100% my expertise,
with zero outsourcing
PROVEN EXPERTISE
based on 25+ years of
digital experience
A PASSIONATE STRATEGIST
for SEO & content marketing
that creates revenue
A TRUSTED
CONSULTANT
in the digital marketing
community
MY UNDIVIDED
ATTENTION
100% my expertise,
with zero outsourcing
PROVEN
EXPERTISE
from a 2x award-winning,
published author
CUSTOM KEYWORD RESEARCH HELPS MAKE EVERY MARKETING DOLLAR COUNT.
Modern, smart digital marketing isn’t happening by those who dazzle with jargon and talk about best practices. It’s about those who are continually learning about their audience and customers, and actively defining which best practices work for their specific industry and audience. They’re learning through experience and screwing up—testing, improving and adapting.
They’re focused on outcomes, so they can identify what’s working… then do more of it.
That’s how I do business, too. You’ll like my transparency, experience and work ethic. I’m all about results, and custom keyword research helps make every dollar you spend on digital marketing count.
Ready to learn more? Let’s chat. Click or tap the phone or email icon at the top of any page to instantly connect, or schedule time using the blue Calendly button on the bottom right corner of this page.
Marketing in the cloud can be overwhelming. Where do we focus our efforts? How do we find the right audience? What are they looking for? How do we measure ROI?
As an experienced keyword analyst, I bring a decisive, experienced approach to the process.
My strong background in branding, market positioning, PR and SEO combine into a professional approach that can help you draw a road map, then execute in a way that gets you to the correct destination.
Experience matters. With 30 years under my belt, including 15 of them in senior leadership positions, I have the agency and corporate experience to make a difference. I know what works and what doesn’t.
I’m also especially strong at wrapping modern, digital tactics into any traditional marketing or public relations efforts that a team is already managing. If you want custom keyword research, but aren’t confident in how to integrate that research, support services are always available.
Oh, did I mention that I’m low maintenance?
Don’t think this means you won’t work hard if we decide to partner, though. Low maintenance simply means I don’t need hand-holding or micromanagement─but trust me, I’ll need your help to get things done. You might work as hard as I do.
If you’re not invested in working together, we won’t be a good fit.
My first book, Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR (Motivational Press, 2016), won a 2017 Book Excellence Award and a 2017 Nonfiction Book Award.
That book is all about strategy, targeting, and how to be more successful with content and SEO through relevancy, demonstrating my proven expertise.
My second book? I’m mulling over how to combine SEO, UX and AI. It’s a tough combination to simplify, but I think I’m going to tackle it and see what happens.
I’m not just a keyword analyst, I’m a well-rounded digital marketing professional with deep experience. I can walk the talk.
SMART DIGITAL RESOURCES
Looking for ModernCommunicator.org, my Masterclass or small group coaching programs? I’m combining them all into a single new resource. Coming soon!!
