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CONTENT  •  SEO   •  PR   •  STRATEGY  •  WORDPRESS

SMART DIGITAL MARKETING TACTICS & INTEGRATION

I help companies uplevel their digital marketing for stronger online visibility and improved organic traffic. My strategic approach to integrated content marketing, search engine optimization, WordPress development, social media and public relations helps them shift from production to outcomes.

I’m especially strong in content creation, search engine optimization and strategy, and to my knowledge, the first digital marketing professional to offer buyer intent-focused keyword research as a stand-alone service.   

In addition to my work as a digital marketing consultant in Phoenix, Arizona, I am a respected industry leader who teaches digital skills to other professionals in the industry, an award-winning published author, and a strong advocate for continued learning.

Why not come say hello to me on LinkedIn?  

Content Marketing & SEO Strategy

PASSIONATE STRATEGIST

for SEO & Content Marketing
that Creates Revenue

Digital Marketing Consultant in Arizona

A TRUSTED CONSULTANT

in the Digital
Marketing Community

Undivided Attention Consultant

UNDIVIDED ATTENTION

100% My Expertise,
with Zero Outsourcing

Public Relations & Digital Marketing Author

RESPECTED AUTHOR

of a 2x Award-Winning,
Published Book

Content Marketing & SEO Strategy

PASSIONATE STRATEGIST

for SEO & Content Marketing
that Creates Revenue

Digital Marketing Consultant in Arizona

A TRUSTED
CONSULTANT

in the Digital Marketing
Community

Undivided Attention Consultant

UNDIVIDED
ATTENTION

100% My Expertise, With Zero Outsourcing

Public Relations & Digital Marketing Author

RESPECTED
AUTHOR

of a 2x Award-Winning,
Published Book

I HELP COMPANIES MAKE EVERY MARKETING DOLLAR COUNT

Modern, smart digital marketing isn’t happening by those who dazzle with talk of best practices and jargon. It’s about those who are defining best practices through experience. They continually learn, test, improve and adapt.

They find what’s working… and do more of it.

That’s how I do business, too. 

HERE’S AN EXAMPLE.

One of my most important differentiators from other digital marketing professionals is my robust experience in market positioning. I apply it to my SEO work by offering buyer intent keyword research… something rarely done. 

Instead of doing basic keyword research like most SEOs, where it’s a few hours of leveraging a tool to pull keywords, I invest a major amount of time segmenting out the keyword phrases that define my client’s audience – the words they search that shows they’re actively looking to make a purchase. They’re invested and a hot lead.

For one client, it was the difference between a site optimized for “windows” versus “how to buy new home windows.” One was a generic reference to an industry, and a search term someone could use to find information on Microsoft® Windows®, car windows, home windows, what is a window, DIY window installation… anything. The other clearly signifies a homeowner looking to replace their windows. Not repair broken glass, but replace all the windows in their home. It’s exactly what that window installation client needed – a customer researching what to buy. 

For second recent client, it was the difference between optimizing keywords they assumed were correct – MPI software, which to them meant “master patient index software” versus something more targeted. With research, MPI proved to mean “open source Message Passing Interface.” If we had integrated SEO for that term, it would have attracted the wrong audience and damaged their ability to convert. By substituting “master patient index software, “master patient index vendors” and other more targeted terms, we kept their SEO on track to bring in potential buyers.

What a difference that extra focus brought to both clients! It was gratifying, and just one reason I’m so passionate about what I do. 

Marketing in the cloud can be overwhelming. Where do we focus our efforts? How do we find the right audience? What are they looking for? How do we measure ROI?

I bring a decisive, experienced approach to the process.

My strong background in branding, market positioning, PR and SEO combine into a professional approach that can help you draw a road map, then execute in a way that gets you to the correct destination.

Experience matters. With more than 25 years under my belt, including 15 of them in senior leadership positions, I have the agency and corporate experience to make a difference. I know what works and what doesn’t.

I’m also especially strong at wrapping modern, digital tactics into any traditional marketing or public relations efforts that a team is already managing. I can support a team as their digital expert, or work alone to handle both traditional and digital marketing.

Oh, did I mention that I’m low maintenance?

Don’t think this means you won’t work hard if we decide to partner, though. Low maintenance simply means I don’t need hand-holding or micromanagement─but trust me, I’ll need your help to get things done. You might work as hard as I do.

If you’re not invested in working together, we won’t be a good fit.

My first book, Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR (Motivational Press), won a 2017 Book Excellence Award and a 2017 Nonfiction Book Award. I’m a skilled writer, which can only help the content I create for you, right?

It tends to require minimal editing, if any.

I’m an expert in my field with a strong reputation who can walk the talk. From CRM automations to repurposing your strongest content into Instagram graphics and ebooks, I get digital.

I compete with the top agencies in Arizona, so please expect my pricing to be similar. It’s commensurate with my experience and quality of work.

IF YOU’RE READY TO TALK BUSINESS, give me a call or send me an email. You can find those links at the top of any page.

SMART DIGITAL RESOURCES

Looking for my Masterclass website, or my buyer intent-based keyword research service? Head over to https://www.masterclass.carriemorgan.com or click “Masterclass” at the top of any page.

Masterclass 2